The experts in client:agency relationships

AAR helps clients and marketing services agencies to establish, build and get the maximum value from their business relationships. We use our unique perspective and expertise to help you find the right partner and work together successfully and productively.

Our in-house expertise spans all major marketing and communication disciplines, including advertising, design, digital, direct marketing, integrated communications, internal communications, media planning and buying, public relations, sales promotion and strategic consultancy.


We work alongside and advise marketing and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects. Our role is to help you make informed decisions, which will save you time, avoid expensive mistakes and maximise the value you get from your agency relationships.


Our role is to help you to be the best you can be in the new business environment and then retain and develop successful long-term relationships with your clients.
We advise on market differentiation, your positioning and credentials, pitch and review processes and on-going client relationship management.