AAR is the UK's leading marketing agency search and selection consultancy. For over 33 years we have helped more than 150 clients per year navigate their way through the over-supplied and complex market place to find the agency that is right for them.
As part of our ongoing service, we offer a programme of FREE seminars open to all marketing and procurement professionals.
AAR's Spring/Summer seminars include:
- Event sponsorship is back on the agenda
- Learn to think like women
We urge you to book early, as recent seminars have been exceptionally popular and fully booked within a couple of days. We allocate places on a first come first served basis.
Learn to think like women – A guide to targeting your biggest growth opportunity
Jane Cunningham and
Philippa Roberts
In traditionally masculine markets, be they product or service led, women represent a substantial primary and secondary audience growth opportunity. While they are an audience ignored at your peril, communicating to them in a 'stereotypical' manner could be equally dangerous.
Date:
Tuesday 3 June 2008
8.45 – 10.45
Institute of Advanced Legal Studies, London WC1B 5DR
Event Sponsorship is back on the agenda
Graham Hollins, MA (Oxon)
In this Olympic year and as more London 2012 partners are announced, sponsorship is back on the agenda and, during the next four years, the UK will see unprecedented interest in the commercial value of events.
Date:
Tuesday 13 May 2008
8.45 – 10.45
Institute of Advanced Legal Studies, London WC1B 5DR
Request notification of future Seminars.
All Seminars have been certified by the Chartered Institute of Marketing and each one will contribute towards your annual CPD training and development target.
Our recent topics have included:
- Digital in Plain English
- The Third Age of Television – Understanding the New Opportunities
- A Marketer's Guide to Insider Branding
- Sourcing, Negotiating & Building Partnerships with Agencies
- TUPE – Could new employment law affect your pitches?
Feedback from previous Seminars:
'Genuinely really interesting – you think you know what's happening in the marketing world and it's refreshing to sense check that with a real expert.'
The Children's Society
'I can't fault it; I wish I had known how good it was going to be as I would have invited a few more of my colleagues!'
Legal & General
'Really informative and engaging.'
The Body Shop
AAR is the preferred Agency Search & Selection Partner for the DMA and ISP
