Event Sponsorship is back on the agenda
Date:
Tuesday 13 May 2008
(8.45 - 10.45)
Location:
Institute of Advanced Legal Studies
University of London
17 Russell Square
London
WC1B 5DR (Council Chambers)
Event Sponsorship is back on the agenda – Have you ruled it out without all the facts?
In this Olympic year and as more London 2012 partners are announced, sponsorship is back on the agenda and, during the next four years, the UK will see unprecedented interest in the commercial value of events.
However, what many marketers and procurement professionals don't realise is that sponsorship can be a valuable tool irrespective of size of budget. Most believe that it is too costly and struggle to recognise the potential returns; sponsorship is often, and wrongly, viewed exclusively as the domain of large companies.
This free AAR seminar will help you make an informed decision about sponsorship. It will introduce you to the essential components to deliver an effective and memorable campaign and demonstrate how this is possible for everyone.
We aim to answer three key questions:
- Does sponsorship have a role in my marketing mix?
- What would I offer a partner and what would they offer me?
- How can I make the most of the association and go beyond the ‘obvious’?
If you are considering whether sponsorship of an event such as the Olympic Games is worthwhile or how your organisation could get involved, then this AAR Seminar is one you can't afford to miss.
Graham Hollins, a leading consultant in the field of sports marketing, believes that most companies do not fully capitalise on their sponsorship investments. Having worked on the three ‘sides’ of the sponsorship triangle (as a Sponsor, as a Rights holder and for a sponsorship Agency), he is uniquely placed to examine and advise on how businesses can reap the full benefit from such an event.
This seminar will help you make an informed decision about sponsorship. It will demonstrate the components that make a great sponsorship campaign.
Graham will give you an insight into some of the business opportunities afforded by the sponsorship of events such as the Olympic Games and provide you with some tips on how best to exploit them. He will illustrate why good event sponsorship is such a valuable weapon in the modern commercial environment.
With examples of good (and bad) event sponsorships, including ones from past Olympic Games, Graham will help answer the questions:
- Is it worth my company getting involved with sponsorship?
- What can I offer a partner and what can they offer me?
- How can I make the most of the association and go beyond the ‘obvious’?
Who should attend?
This free seminar is highly relevant to marketers and procurement professionals who are thinking about event sponsorship as part of their marketing mix. The content will provide new information for those who are or who want to be involved with sponsorship of events like the Olympic Games...or not.
Biographies
Graham Hollins
MA (Oxon)
Graham Hollins, MA (Oxon) has over 18 years of commercial marketing experience. During his career he has worked at and with several blue chip companies, including Unilever and GlaxoSmithKline. Graham's extensive experience in Sports Marketing includes; managing the Lucozade Sports brand and its various sponsorships; Head of Marketing and Sponsorship for the Australian Rugby Union, and whilst at Octagon working directly with global sporting events including the 2000 Sydney Olympic Games, Formula 1 and the FIFA World Cup.
He runs S:P:I:N:E Consulting Ltd, which works for both corporations and rights holders to help them fully exploit sponsorship opportunities.
