The DM agency market place is incredibly complex - lots of choice and lots of confusion. With agency mergers, start-ups or re-branding, coupled with the fusion of direct, promotional, digital and the integration claims, identifying the right agencies from the outset is challenging.
Tony Spong
Head of Direct Marketing, Sales Promotion & Integration
Tony joined the AAR in May from his previous role of Media Consultant at the Royal Mail. Tony has a breadth of understanding of the agency marketplace and an intimate knowledge of the dynamics of agency life having worked as a senior account handler at Proximity, Haygarth (TTPSW), McCann Communications and Sutch Webster WMGO.
In addition, he has also worked client side with NatWest. Outside of AAR, Tony divides his hard earned free time between Beckenham Rugby Club and constructing his very own “villa” at the bottom of his garden!
AAR is The Direct Marketing Association's (Opens a new browser window) (DMA) chosen search and selection consultancy. DMA client members receive a discount on AAR's direct marketing agency search and selection service.
For more information please contact Nadia Martins on 020 7612 1200, or use this form.
