The changing face of sales promotion has required a broader promotional marketing mix. The agency world has changed too, making it increasingly hard for clients to find the exact combination of skills to meet their particular needs.
Juliet Blackburn's seven-year promotional background as brand manager on Five Alive at Coca-Cola and agency-side at IMP (now Arc) has given her the experience to understand this complex and constantly-changing environment. In-depth knowledge of the retailers, design-led POS, in-store theatre and brand insights are only a few of the agency specialisms that companies like Lever Fabergé and Camelot have asked Juliet to find.
AAR is The Institute of Sales Promotion's (Opens a new browser window) (ISP) chosen search and selection consultancy. ISP client members receive a discount on AAR's sales promotion agency search and selection service.
For more information please contact Nadia Martins on 020 7612 1200, or use this form.
