Telemarketing and call centres continue to represent the most significant areas of direct marketing expenditure and yet can often be a strategic after thought, receiving far less management attention than 'sexier' disciplines such as Advertising and Digital. Yet ensuring your key messages are communicated directly to your customers - in the right way, at the right price and at the right time - is essential; let alone mitigating the risk to your brand of poor or ill conceived execution of customer contact.
AAR's expert partner, Verint Consulting (formerly CM Insight), is the leading specialist and independent advisor in the field of customer management operations and strategy. Working to, and driving, industry best practice, they will help you find the right agencies and internal operational performance, at the right price and under optimal commercial terms and structures.
Verint Consulting works with clients across all sectors, private and public, including Fiat Group, Sky, Marks & Spencer, Nectar, Orange, Barclays, Lloyds TSB, BT, Friends Provident, Toyota, the BBC and Virgin Group
For more information please contact Nadia Martins on 020 7612 1200, or use this form.
