AAR has been heavily involved in helping to put together industry standard guidelines as ratified by all the major communications trade bodies. You can download the Joint Industry Guidelines on Agency Search, Selection and Relationship Management. The summary, in PDF format can be downloaded here:
Finding an Agency - summary (Opens a new browser window)
The full guidelines document, also in PDF format, can be downloaded here:
Finding an Agency - full guidelines (Opens a new browser window)
Other downloads
To view these files you will need the free Adobe Reader, which you can download here (Opens a new browser window) (this link will take you away from the AAR web site).
